FOX Sports North, in conjunction with the NHL’s Minnesota Wild, televised the third annual Hockey Day Minnesota on Saturday, January 17, 2009. The broadcast event sponsored by Burger King was a success receiving top ratings and praise throughout the State of Hockey.
According to Nielsen Media Research, FOX Sports North received top ratings for their coverage of Hockey Day Minnesota including record-breaking ratings during the first hour of Hockey Day programming, and their highest-rated high school hockey and Gopher game this season.
The day-long event included over 20 hours of hockey-related programming, seven games from five locations and required over 100 FOX Sports North employees. The regional network balanced three production trucks stationed at Phalen Park, Xcel Energy Center and the National Hockey Center in St. Cloud as well as a total of 20 cameras, seven on-air reporters and ten play-by-play/game analyst duos throughout the day.
For the first time, the regional network included unique Hockey Day Minnesota coverage from Iraq. Throughout the day, fans had the opportunity to participate in a worldwide texting initiative designed to honor and celebrate the men and women serving our country. FOX Sports North received nearly 2600 text messages. Soldiers stationed in Iraq watched Hockey Day Minnesota on the Armed Forces Network.
"The spectacle of Hockey Day Minnesota took another huge step forward this year," said Minnesota Wild Chief Operating Officer Matt Majka. "The military component made this year's Hockey Day the best ever. Our contributions to the troops pale in comparison to the daily sacrifices they make and give to all of us.”
Media:
Hockey Day in Minnesota: A new ice age, Minneapolis Star-Tribune
http://www.startribune.com/sports/preps/37775524.html?elr=KArksi8cyaiUgOahccyiUiD3aPc:_Yyc:aUU
A Hockey Day to remember for JM, Rochester Post-Bulletin
http://news.postbulletin.com/newsmanager/templates/localnews_story.asp?z=22&a=380715
Hockey Day Minnesota: The World's Best Tribute from the World's Greatest Fans, Bleacher Report
http://bleacherreport.com/articles/113006-hockey-day-minnesota-the-worlds-best-tribute-from-the-worlds-greatest-fans
Photos:
1. FOX Sports North's Kevin Gorg, Anthony LaPanta and Mike Dimond with Minnesota Wild owner Craig Leipold at Lake Phalen in St. Paul
2. FOX Sports North production crew
3. Hockey Day Minnesota in Balad, Iraq
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